Introduction: Your Guide to High-Intensity Fitness in Winter Haven
Looking for a fitness home in Central Florida where you can truly transform your health? The CrossFit program at Just Move Athletic Club in Winter Haven offers a vibrant community and high-intensity training that delivers results. It is a top choice for those seeking to challenge themselves and achieve their fitness goals.
CrossFit is more than just a workout; it’s a lifestyle built on a foundation of varied functional movements, high-intensity training, and a powerful community. This guide will explore everything our CrossFit program at Just Move Athletic Club has to offer, from our expert coaching to our welcoming environment for beginners.
As Pleasant Lewis, the founder of Just Move Athletic Clubs, I’ve seen the positive impact of strong fitness communities over my 40 years in the industry. My experience has shown me the power of supportive environments in helping members achieve their health goals, and I’m proud of the incredible community we’ve built right here in Winter Haven.

What to Expect from CrossFit at Just Move Athletic Club in Winter Haven
When you step into our facility in Winter Haven, you’ll find a dynamic environment ready to challenge and support you. Our CrossFit Winter Haven FL program is designed to be inclusive, effective, and, dare we say, a lot of fun! We believe that fitness should be challenging, but also empowering, and our expert coaching staff is dedicated to making that a reality for every single member.

At Just Move Athletic Club, our CrossFit program is built on a foundation of expert coaching, a dedicated mission to transform lives, and a strong emphasis on community. Whether you’re a seasoned athlete or just starting your fitness journey, we offer a welcoming space with programs custom to meet you where you are. We focus on providing proven results through scalable workouts, ensuring everyone can participate safely and effectively. It’s not just about lifting weights; it’s about building a stronger, healthier you, inside and out.
Leadership and Mission: The Heart of Our Gym
At the core of our CrossFit Winter Haven FL program is our dedicated leadership, embodied by Head Coach Leonardo Crucillo. Leo brings a wealth of experience and a truly inspiring personal journey to our gym. With 5 years of coaching experience in the USA, he’s seen it all and coached all levels. His mission, and ours, is to build a strong, family-like community where CrossFit is accessible to everyone.
Leo’s background is quite remarkable. He started playing professional basketball at the tender age of 13 in Brazil. His first exposure to CrossFit was in 2012, and he was hooked. By 2013, he had opened his first CrossFit gym in Brazil. He even went to Regionals in South America in 2018 before making the move to the USA that same year. This deep personal connection to fitness and community is what drives our program, ensuring that every member feels like part of our extended family. We pride ourselves on creating an environment where guidance and structure are paramount, helping you steer your fitness journey with confidence.
Fitness Programs for Every Goal at Just Move Athletic Club
Our CrossFit Winter Haven FL program offers a comprehensive approach to fitness. We provide a diverse range of classes and specialized training options designed to cater to various goals and fitness levels.
Our core CrossFit classes are the heart of what we do. They are dynamic, constantly varied, and focus on functional movements performed at high intensity. But don’t let the intensity scare you! All our workouts are scalable, meaning our certified coaches can modify movements and weights to match your individual fitness level, ensuring a safe and effective experience for everyone, from beginners to advanced athletes. Whether you’re looking to lose weight, gain muscle, or simply feel more energized, our CrossFit programming is designed to deliver measurable progress.
Beyond the daily Workout of the Day (WOD), we also offer specialized classes to help you hone specific skills:
- Weightlifting Programs: For those looking to build serious strength and master the Olympic lifts (snatch and clean & jerk), our weightlifting sessions provide focused coaching and programming. We believe that proper form is key, and our coaches will guide you through every lift, helping you build both power and confidence.
- Gymnastics Skills: Ever wanted to nail a pull-up, handstand, or muscle-up? Our gymnastics classes break down these complex movements into manageable steps, improving your body control, strength-to-weight ratio, and overall athleticism.
- Scalable Workouts: This is a cornerstone of our philosophy. Every single workout can be adjusted to suit your current ability. Whether you’re recovering from an injury, new to exercise, or a seasoned pro, our coaches will ensure you get a challenging yet appropriate workout.
Our programs are built on the principle that your fitness journey should be progressive and rewarding. We’re here to help you become stronger, fitter, and more capable in all aspects of life, not just inside the gym. Our proven results speak for themselves, with members consistently achieving their health and fitness aspirations.
A Welcoming Start: The Beginner’s Journey
Starting a new fitness routine can feel daunting, especially with something as seemingly intense as CrossFit. That’s why we’ve put immense thought and care into our onboarding process for new members at CrossFit Winter Haven FL. We want you to feel welcomed, supported, and confident from day one.
Our flagship program for beginners is the ‘Lions Foundation’. This isn’t just a quick intro; it’s a comprehensive and personalized pathway into CrossFit. The ‘Lions Foundation’ includes four dedicated one-on-one sessions with an expert coach. During these sessions, you’ll:
- Discuss Your Goals: We start by sitting down with you to understand your fitness aspirations, health history, and any concerns you might have. This ‘no-sweat intro’ is a chance for us to get to know you and for you to get a feel for our facility and philosophy.
- Learn Fundamental Movements: Your coach will patiently guide you through the core CrossFit movements, such as squats, presses, and deadlifts. We break down each movement, focusing on proper form and technique to ensure safety and build a strong foundation. You’ll learn the “why” behind each movement, not just the “how.”
- Build a Custom Plan: Based on your goals and initial assessment, your coach will help map out a personalized fitness plan. This isn’t a one-size-fits-all approach; it’s about creating a journey that’s unique to you.
- Practice in a Supportive Environment: These one-on-one sessions allow you to ask all your questions without feeling rushed or intimidated. You’ll gain the confidence and competence needed to seamlessly transition into our regular group classes.
We believe that everyone deserves a structured and supportive start. The ‘Lions Foundation’ package, which includes these four essential sessions, is available for just $120. It’s an investment in your long-term success and a testament to our commitment to your fitness journey. We’re here to make sure you’re ready to “roar” with confidence when you join our community classes!
Understanding Membership Options and Pricing for CrossFit at Just Move Athletic Club
We believe in being completely upfront about our CrossFit Winter Haven FL membership options. No hidden fees, no confusing contracts, just straightforward pricing that makes sense for your lifestyle and budget. We’ve designed our membership structure to give you flexibility while rewarding those who are ready to make a deeper commitment to their health.

Let’s talk about what works for you. Our month-to-month membership at $149 gives you total freedom. You can access all our CrossFit classes without being locked into a long-term commitment. It’s perfect if you’re testing the waters or have an unpredictable schedule.
Ready to save some money? Our semester plan drops your monthly cost to $129. This option is popular with members who’ve tried us out and are ready to commit to several months of consistent training. You’ll save $20 every month while still getting unlimited access to everything we offer.
For our most dedicated members, our annual membership at just $119 per month provides the best value. That’s a $30 monthly savings compared to our month-to-month option! This plan is ideal if you know you’re serious about making lasting changes to your health and fitness.
Maybe you’re not ready for unlimited classes yet? No problem. You can try a single drop-in session for $20. This gives you a real taste of what CrossFit Winter Haven FL is all about. You’ll experience our coaching style, meet some of our community, and see if we’re the right fit for you.
Don’t forget about our ‘Lion Fundamentals’ package for $120. These four one-on-one sessions are separate from your membership but absolutely essential if you’re new to CrossFit. Think of it as an investment in doing things right from the start. Once you complete your fundamentals, you’ll be ready to jump into any of our membership options with confidence.
Every membership includes unlimited access to our regular CrossFit classes during operating hours. You’re not just paying for workouts – you’re investing in expert coaching, a supportive community, and a fitness experience that’s designed around your success.
The Power of a Supportive Fitness Community
One of the most incredible things about CrossFit Winter Haven FL is our strong, supportive community. We genuinely believe we are a family. This isn’t just a catchy phrase; it’s how we live and breathe every day, and it’s a huge reason our members succeed.

A lively community gives you amazing motivation and accountability. When you’re surrounded by people who share your fitness goals, who cheer you on during a tough workout, and who truly care about your progress, your fitness journey changes completely. Our members inspire each other, push past what they thought were their limits, and celebrate every win, big or small. We’ve seen so many people achieve things they never imagined possible, just because they had a dedicated group of friends and coaches believing in them.
Our community goes beyond the gym walls. We build connections through common bonds and fun events. Everyone here is working toward a healthier life, which creates a special connection. We also love to organize social gatherings, like holiday parties or outdoor activities. These events help members build strong friendships outside of workouts. After all, what’s better than celebrating a tough week of WODs with good company and perhaps a healthy meal?
We are also very proud to be an active part of the Winter Haven community. Our gym has been a member of the Winter Haven Chamber of Commerce since 2024. This shows our commitment to supporting local businesses and helping our area thrive. We encourage our members to connect with other local businesses and join in community events. You can learn more about the local business scene and our involvement by visiting the Winter Haven Chamber of Commerce website.
We believe that finding your fitness home isn’t just about the right workout; it’s about finding your “tribe.” The friendly spirit, encouragement, and shared energy you’ll find here are truly special. It’s a place where you’ll not only make your body stronger but also build lasting friendships and become part of something bigger than yourself.
Frequently Asked Questions about Starting CrossFit
We understand that you might have some questions as you consider joining our CrossFit Winter Haven FL community. It’s totally normal to feel a bit curious or even a little nervous when trying something new! Here are some of the most common inquiries we receive, along with our insights to help you feel more confident about taking the plunge.
What Exactly is a CrossFit Workout?
A CrossFit workout, often called the “Workout of the Day” or WOD, is truly unique. It’s defined by “constantly varied, functional movements performed at high intensity.” Let’s break down what that really means for you.
First, “constantly varied” means you’ll rarely do the same workout twice in a row. This approach keeps things fresh and engaging, ensuring your body is always challenged in new ways to prevent plateaus and boredom.
Next, “functional movements” are exercises that mimic everyday life. Think about squatting down to pick up a child, pushing a heavy door open, or lifting groceries overhead. In our classes, you’ll see movements like air squats, push-ups, deadlifts, cleans, and pull-ups. We focus on these natural movements to make you stronger and more capable in the real world, not just inside the gym.
Finally, “high intensity” refers to the effort you put in, relative to your own capacity. This isn’t about being the fastest or strongest person in the room; it’s about pushing your personal limits. For some, that might mean moving quickly; for others, it means performing each movement with perfect precision and control. It’s this personalized intensity that truly drives amazing results.
The real beauty of CrossFit, especially at CrossFit Winter Haven FL, is its incredible scalability. Every single WOD can be modified to suit your current fitness level, age, or any physical limitations you might have. Whether you’re an elite athlete or just starting your fitness journey, our expert coaches will guide you on how to scale the movements and intensity. This ensures you always get a safe, effective, and challenging workout custom just for you. Our goal is always to meet you exactly where you are and help you progress from there!
Is CrossFit Safe for Beginners?
Absolutely! This is one of the most common concerns we hear, and we’re here to tell you that CrossFit Winter Haven FL is incredibly safe for beginners. Our structured approach and highly experienced coaching staff are key to ensuring your safety.
The key to safety in CrossFit, especially for newcomers, truly lies in expert coaching. Our certified coaches are highly trained professionals who prioritize proper form and technique above all else. They’ll teach you the foundational movements step-by-step, ensuring you understand exactly how to perform them correctly before adding any weight or increasing intensity. Our Head Coach, Leonardo Crucillo, along with our entire coaching staff, has extensive experience guiding individuals of all levels through their fitness journey safely and effectively.
As highlighted in our special ‘Lions Foundation’ program, we dedicate specific time to teaching you the basics. We believe in building a strong foundation, so we don’t just throw you into the deep end! You’ll master the mechanics of each movement gradually, ensuring competence and confidence before increasing the load or speed.
Another crucial safety aspect is our scaling options. Every workout is designed with scalability in mind. For example, if you can’t do a pull-up yet, we’ll teach you how to use resistance bands or perform ring rows until you build the strength. If a weight feels too heavy, we’ll provide lighter options. The workout is adapted to you, not the other way around. This means you’re always working within your safe limits while still being appropriately challenged.
We also constantly encourage our members to listen to their bodies and communicate openly with their coaches. We emphasize long-term health and sustainable progress over short-term gains, ensuring you avoid overtraining or injury. Your fitness journey with us will be a gradual progression. We celebrate every small victory and systematically build your strength and skills, ensuring you grow stronger and more confident with each session. While CrossFit can sometimes look intense from the outside, our methodical approach and dedicated coaching make it a remarkably safe and effective fitness program for anyone willing to learn and commit. We’re here to guide you every step of the way!
How Do I Find a Gym That Fits My Schedule?
We understand that life in Winter Haven can be pretty busy, and fitting in your fitness routine is crucial. That’s why we’ve made sure our operating hours and class schedules at CrossFit Winter Haven FL are designed to accommodate a wide range of lifestyles.
Our typical operating hours for CrossFit Winter Haven FL are structured to provide ample opportunities for you to get your workout in, whether you’re an early bird or prefer an evening session. We are open from 5:30 AM to 7:30 PM on Mondays, Tuesdays, Wednesdays, and Fridays. This allows for convenient early morning classes before work, flexible mid-day options, and evening sessions to help you wind down your day. We also offer specific class schedules throughout the day to ensure you can find a time that works best for you. While specific daily class times are posted and available to members, you’ll find options that fit most typical schedules.
We also understand that sometimes you might need flexibility beyond scheduled classes. While our primary focus is on our highly beneficial coached group sessions, which we believe offer the best experience and community, we encourage you to speak with our friendly team about any open gym time or alternative arrangements if your schedule is particularly challenging.
To help you manage your fitness routine efficiently, we use modern booking systems that allow you to easily view our class schedule and reserve your spot in advance. This ensures a smooth and convenient experience, letting you plan your week and commit to your fitness goals with ease. Our aim is to make integrating fitness into your life as seamless as possible, so you can focus on the hard work in the gym and the incredible results you’ll achieve.
Conclusion: Take the Next Step in Your Winter Haven Fitness Journey
Well, there you have it! We hope this journey through CrossFit Winter Haven FL has painted a clear picture of what makes our club a truly special place. We’ve talked about our expert coaching, led by the incredible Leonardo Crucillo, who brings a world of experience and passion to every session. You’ve seen how our diverse and scalable fitness programs, from specialized weightlifting to gymnastics, are designed to meet you exactly where you are. And we’ve highlighted our welcoming ‘Lions Foundation’ program, built to give every beginner a truly confident start. We even laid out our flexible membership options, so you can find the perfect fit for your life.
But honestly, beyond the barbells and the burpees, a core element of our club is our amazing community. We really do see ourselves as a family. It’s a place where motivation is contagious, where everyone holds each other accountable, and where every small victory is celebrated together. Being a proud member of the Winter Haven Chamber of Commerce since 2024 isn’t just a badge for us; it shows how much we care about our local area and its well-being.
Finding a fitness home for your journey is a huge decision. We believe in providing expert coaching that truly cares, a program that fits your unique needs, and a community that genuinely inspires you to be your best. If you’re searching for a comprehensive fitness center in Winter Haven that offers a supportive community, personalized training plans custom just for you, and even advanced progress tracking with cool tools like the Fit3D Pro Body Scanner, then Just Move Athletic Club is absolutely ready to help you crush your goals.
So, are you ready to transform your life, build amazing friendships, and open up your full potential? We’d be absolutely thrilled for you to experience the Just Move community for yourself.